DailyQ #31: How do you generate new ideas?

How do you generate new ideas and actually take action on them? Troy Hoffman considers the core method he uses to generate and thoroughly develop new ideas. Whiteboard sessions are crucial to visualize all possibilities, challenge the idea, and identify action steps.

Get clear on a vision of the outcome you want.

People often generate ideas in the following categories:

  1. An idea they want in their lives.
  2. How to improve an idea already out there.
  3. Construct a new framework for something that has not been created yet.

Whiteboard conversations can help visually map out ideas and create clarity on buckets of ideas. We spend hours on this building a number of companies and recently on marketing for a supplement company. Through brainstorming we challenge ourselves with questions. What does that company do great? What would people want to know about it. Who would want to know? What are some of the ideas of what it would look like? This helps generate a clear picture of all possibilities and seeing a way forward.

Visualization clarifies everybody's mind so they all see the same dog.

You've got to be able to visualize it, because writing clarifies thought. After you draft ideas and draw graphics around them, determine what series of actions that need to occur afterwards. The next action steps are the most critical piece. What are you going to do in the next 24 hours? Over the next 7 days, what are the activities necessary to move the idea forward? These whiteboard sessions are so powerful in preventing another great idea sent off into the ethers of the world.

You've got to be willing to pay the price of time, money, and energy to manifest the vision, the dream, the new idea and make it a reality.

What action do you need to take to get a team together to whiteboard your idea? How are you going to take action on that idea?

Now go and live your destiny!


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